Forum for Sustainable Business 2012

Dear fans of the Forum for Sustainable Business,

we are very glad that almost 150 professionals across the market have supported the 2nd year of the event focused on sustainability by positive energy, active discussion and enlightened interest in sustainable business development in all its contexts, whether it's a link to the consumers´ value orientation, harmonisation of relations with partners, responsibility towards employees or reduction of business impact on environment.

The initial block, chaired by the editor of the weekly Respect, Tomáš Sacher, has paid particular attention to the attitude of top management of leading global companies to the topic of sustainability. Customers are more active, they have clear expectations – they want big companies to be fully aware of their influence and act in a fair and more responsible way, considering long-term consequences of their actions. And corporations’ bosses are really aware of this reality, as was proved by the contribution Chris Skirrow, partner of PwC Czech Republic, as well as by comments of Nick Main, Global Leader of Sustainability and Climate Change Service of Deloitte. According to him, strategic view on sustainability may also contribute to better management of risks associated with business.

The attitude of Czech state administration was represented by Robert Szurman, from the Czech Ministry of industry and trade who brought up a number of strategic governmental documents that are linked to the subject of sustainable business. There is however an obvious lack of practical evaluation of these strategies, which must not remain only on paper in Czech practice.

The second conference bock targeted on long-term planning as a key sustainability parameter gained the most positive response. According to survey among participants results of the survey, presentations of both international speakers - the main speaker of Forum, Vice President for sustainability of SAP - Martin Hill, and Stewart Rassier, former Director of Saatchi and Saatchi S were highly appreciated for their rich inspiration, strength of ideas, interactivity, enthusiasm for the business, and overall practicality.

Afternoon program dealt with sustainability across company. The first contribution of the Director of corporate communications and sustainable development in NWR Petra Mašínová, focused on the subject of company reporting was rated as the best performance of the entire Forum, thanks to its openness, an interesting insight, and bright and human discourse. Her speech brought clear arguments why is the reporting according to international methodology so beneficial for companies. Responsible behaviour, the positive and negative communication, fairness and transparency, which are supported by a comprehensive reporting contribute to the sustainability of business. And allow you to obtain and maintain a public consensus with activities that might bring negative impact on its surroundings. Agustin Lucardi from Interface FLOR showed what means sustainability for the company, which thanks to it has become a global leader.

The second part of the afternoon block was dedicated to practical examples of sustainability application in company production represented by Jan Brazda of Knauf Insulation, or demonstration of cooperation between supplier and retailer introduced by representatives of the companies Unilever and Tesco. Participants especially applauded to Managing Director of a successful Czech company ET Netera Martin Cernohorsky who addressed them by a very refreshing speech. In his opinion most important are people. If employees do not behave in accordance with sustainability, then it is a reason to consider where the error – on whose side is.

Key conclusions of the forum were summarized in the final debate chaired by Dana Zadrazilova, Head of the Department of Business Enterprise and Commercial Communications of University of Economics in Prague.

Let's wish the word sustainability is not only the modern word, but the day-to-day reality.

Looking forward to seeing you at the next Forum on March 19, 2013!

Dana Zadražilová
Emerita Dean
VŠE in Prague
Antonín Parma
General Manager
Blue Events
Radka Pokorná
Expert Guarrantor


14.3.2012, Dorint, Praha


09.00-10.45 A. The importance of sustainability in the context of the current changes Introduced and chaired by Tomáš Sacher, Editor, Respekt
  1. Future Competitive Advantage Chris Skirrow, Partner, PwC Czech Republic
  2. Financial Aspects & Impact of Stakeholders Nick Main, Global Leader, Sustainability & Climate Change Service, Deloitte
3. The importance of Sustainability in CR Robert Szurman, Director of the Intersection Department, Ministry of Industry and Trade
10.30-11.00 COFFEE / TEA BREAK
11.00-12.15 B. Long-term planning – the key parameter of sustainability Chaired by Daniela Písařovicová, Moderator, Czech Television
  4. Innovations for a more sustainable future Martin Hill, Vicepresident Sustainability CoE EMEA, SAP Deutschland AG & Co. KG
  5. Walmart Engaging its Associates Stewart Rassier, Former Director, Saatchi & Saatchi S
  6. Sustainability as the Innovation Driver Marieke Klein, Sustainability Manager, Henkel
12.15-13.15 BUSINESS LUNCH
13.15-14.30 C. Sustainability Across the Company – 1st part Chaired by Radka Pokorná, Expert Guarantor, Sustainbiz
Finance 7. Is There a Sustainable Measurement of Sustainability? Petra Mašínová, Director of Corporate Communication and Sustainable Development, NWR
MarCom 8. Creating Shared Value – New Attitude to Sustainability Martin Walter, Corporate Affairs Manager, Nestlé ČR
  9. From Corporate to Product Transparency Agustin Lucardir, Customer Sustainability Manager EMEAI, Interface FLOR Global Services
14.30-15.00 COFFEE / TEA BREAK
15.00-16.30 D. Sustainability Across the Company – 2nd part Chaired by Dana Zadražilová, Emerita Dean, VŠE
Operation 10. Sustainability Principles in Production Jan Brázda, Plant Director, Knauf Insulation
Supply Chain 11. Cooperation in Sustainability Field & Reduction of Emissions Martina Moravcová, Warehousing & Distribution Manager, Unilever CR and Slovakia and Filip Krotil, Senior Mechanical & Electrical Manager, Tesco Stores ČR
HR; 12. Hundred Years Old Company Martin Černohorský, Managing Director, ET Netera
Accross the Company 13. Discussion: Specific Topics of Sustainability in the Czech Environment and Individual Roles within the Company to Enforce Them Chaired by Dana Zadražilová, Emerita Rector, VŠE
  Panelist: selected speakers of C block +
   Martina Bláhová, CEO, Student Agency
   Petr Fiman, Vice President, Electric Powersteering Components Europe
   Leoš Vrzalík, Business Development Director, Skanska


Conference Files here

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Photo Gallery 2012 here

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